ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• It is not conceivable that Britons could have been forced to vote a second time ( a standard EU ploy when voters rebel).
  很难想象，英国人本可以被迫第二次投票的（一个欧盟对付选民反对时的标准策略）。
• Or is the cowboy palaver just a political ploy to keep his core supporters happy?
  或者，他那牛仔式的讲话只是用来取悦他的铁杆支持者的一个政治策略呢？
• Mr O 'Neill denies that his invention was a marketing ploy.
  奥尼尔否认他的创造是一种市场策略。
• Others accused him of a ploy to derail tougher European proposals.
  其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
• The Iraqi regime has used diplomacy as a ploy to gain time and advantage.
  伊拉克政权一直利用外交作为争取时间和优势的策略。
• This ploy can take all sorts of seemingly innocent guises.
  这种策略可以采用各种看上去似乎无害的伪装。
• Using the Welsh name was a clever marketing ploy.
  用这个威尔士名字是个聪明的营销策略。
• The ploy, of course, is to hook customers early and stay with them as their incomes rise.
  它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
• If there's anything more annoying than gloating, it's the lame little ploy we call envy preemption.
  如果说什么比幸灾乐祸更令人生气，那就是我们称之为“嫉妒先发制人”的蹩脚小伎俩。
• If so, it is a ploy to be welcomed.
  如果是这样，这个花招应受到欢迎。